Advertising content

Windows Media Services offers several advertising options for prerecorded and live content:

• Wrapper ads. Streaming advertisements that play before or after the user views the live content. A wrapper advertisement is ideal for live content because it plays regardless of the point at which the user joins the broadcast.
• Interstitial ads. Streaming ads that are inserted into a playlist with your content. You must use a playlist to make use of interstitial advertising.
• Banner ads. Static or multimedia ads that appear on a player independent of the streaming content.

As with the other forms of content, planning is a necessary first step in the production of advertising content. This section contains the following topic:

• Planning advertising

Related topics

• About the Advertising tab for a publishing point
• Content management and production
• To add an advertisement to a playlist
• Working with the Create Wrapper Wizard